Job Opportunity: Senior Performance Marketing E-Commerce

Are you a seasoned Performance Marketing Specialist with a passion for driving brand success? We are currently seeking a dynamic and results-oriented Sr. Performance Marketing Specialist to join our team. In this role, you will play a crucial part in managing and enhancing our clients' digital presence through effective performance marketing strategies.

Responsibilities:

• Client Engagement:
• Interface with B2B/B2C clients to understand their branding needs, digital planning, and performance objectives.
• Propose tailored solutions to enhance brand visibility and drive digital performance.
• Campaign Planning and Execution:
• Develop and execute comprehensive paid marketing campaigns across various channels, including Google Display, Google SEM, YouTube, Facebook, LinkedIn, TikTok, and leading E-commerce platforms such as Shopee, Tokopedia, and Lazada.
• Implement effective Cost Per Acquisition (CPA) strategies to optimize advertising expenses.
• Performance Optimization:
• Maintain and fine-tune advertising campaigns to improve key metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Purchase (CPP), and Return on Ad Spend (ROAS).
• Utilize data-driven insights to make informed decisions for continuous campaign improvement.
• Analytical Insight:
• Leverage tools such as Google Analytics and Facebook Ad Manager to analyze campaign performance.
• Prepare detailed weekly and monthly reports, providing actionable insights and recommendations for future campaigns.
• Continuous Improvement:
• Identify strengths and weaknesses of previous campaigns and develop strategies for continuous improvement.
• Implement best practices and innovative approaches to enhance overall campaign effectiveness.
• Dashboard Establishment:
• Set up and maintain a comprehensive dashboard to monitor the daily, weekly, and monthly performance of all campaigns.
• Provide clients with real-time insights and recommendations based on performance data.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in performance marketing with a focus on digital platforms.
• In-depth knowledge of advertising on Google, Facebook, LinkedIn, TikTok, and E-commerce platforms.
• Proficiency in using analytics tools such as Google Analytics and Facebook Ad Manager.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication and client management skills.